Is Sheglam's cheap make-up safe?
HLN, 1 September 2026
In HLN, Dr Griet Voet examines the ingredients of Sheglam make-up sold at Kruidvat and sets out the points to watch for your skin.

Kruidvat recently started selling Sheglam, the make-up brand that grew out of Shein. In HLN, editors test five products, and Dr Griet Voet looks at the ingredient lists.
Her verdict is largely level-headed: the formulas are mostly standard and the brand follows the European labelling rules. She does point out a few things to watch, such as perfume for sensitive skin, hygienic use of eye products, a vague mention of flavourings in the lipstick, and talc, where you cannot tell from the packaging whether its purity has been checked.
If in doubt about talc, she advises checking whether the brand explicitly uses asbestos-free talc.
Key advice
If you have sensitive skin, watch out for perfume in make-up.
Use eyeliner and mascara hygienically to prevent eye irritation or infection.
For products containing talc, ask whether the talc is asbestos-free.
“That doesn't mean that make-up containing talc is unsafe as such.” — Dr Griet Voet